Brand Identity

DESSA LEA

event planning, identity, packaging, point-of-sale, print, strategy, web
Brand Identity

Brand Identity

After the success of the Bucklette, we wanted to expand our product offering. We curated a line of jewelry and created a unique line of snakeskin and leather cuff bracelets by hand, marketed under the Dessa Lea brand. Alexander developed the 360º brand experience which included the logo and stationery, photography, e-commerce website, product catalogs, direct mail, e-blasts/newsletters, event strategies and execution, original content for cross promotion on social media and wholesale print collateral.

E-Commerce Website

E-Commerce Website

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Landing Pages

Landing Pages

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Print Collateral + Direct Mail

Print Collateral + Direct Mail

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Online Magazine

Online Magazine

Monthly Newsletters + Promotion

Monthly Newsletters + Promotion

Video Marketing

Video Marketing

Events + Tradeshows

Events + Tradeshows

Wholesale Collateral

Wholesale Collateral