PHOTOGRAPHY + SOCIAL MEDIA
Stonington Borough is a quaint, historic village in Connecticut, rich in history, loaded with small town charm and situated on a mile-long peninsula that projects into Fisher’s Island Sound and Little Narragansett Bay. It’s a quiet little fishing village with eclectic shops, art galleries, boutiques and restaurants.
The Stonington Borough Merchants Association approached DLP to develop content and manage their social media channels to build awareness and drive visitors to the town.
Although the SBMA had a website, it wasn’t driving traffic to or creating awareness of the Borough. Alexander started over from scratch, developed a strategy and reconfigured the site to be more of a destination and travel guide. The full scope includes copy, photography and site management.
DIGITAL ADVERTISING + GRAPHICS
With a modest budget, Alexander creates print and online graphics for events and advertising. She also developed a membership kit to attract new businesses to the organization.