After the success of the Bucklette, we wanted to expand our product offering. We curated a line of jewelry and created a unique line of snakeskin and leather cuff bracelets by hand, marketed under the Dessa Lea brand. Alexander developed the 360º brand experience which included the logo and stationery, photography, e-commerce website, product catalogs, direct mail, e-blasts/newsletters, event strategies and execution, original content for cross promotion on social media and wholesale print collateral.