http://www.dessaleaproductions.com/dessa-lea daily 0.75 2017-09-11 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1475777819100-AD5TLYXXLACD272L4OIU/DL-markandcards.png DESSA LEA - Brand Identity After the success of the Bucklette, we wanted to expand our product offering. We curated a line of jewelry and created a unique line of snakeskin and leather cuff bracelets by hand, marketed under the Dessa Lea brand. Alexander developed the 360º brand experience which included the logo and stationery, photography, e-commerce website, product catalogs, direct mail, e-blasts/newsletters, event strategies and execution, original content for cross promotion on social media and wholesale print collateral. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1475777819100-AD5TLYXXLACD272L4OIU/DL-markandcards.png DESSA LEA - Brand Identity After the success of the Bucklette, we wanted to expand our product offering. We curated a line of jewelry and created a unique line of snakeskin and leather cuff bracelets by hand, marketed under the Dessa Lea brand. Alexander developed the 360º brand experience which included the logo and stationery, photography, e-commerce website, product catalogs, direct mail, e-blasts/newsletters, event strategies and execution, original content for cross promotion on social media and wholesale print collateral. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1505172164186-G6QVHACSY4WM6RCT8JX4/DL_Web_Spring.png DESSA LEA - E-Commerce Website https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1505172453465-V5ZHEOL5O40SRKDJBXI0/DL_Web_SignsofSpring2.png DESSA LEA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1505172162588-44KNO08KFEOG397XZVB6/DL_Web_Resolvetoevolve.png DESSA LEA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1505172164445-VL9ONYDQHLYWZVY8UBUJ/DL_Web_ThingsAreGoingtoChange.png DESSA LEA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1505172162248-BXHR6EYNNJNYJ8T6O23C/DL_Web_GirlyGlam.png DESSA LEA - Landing Pages https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503352225999-AJ8RD35BOSW29R2LMDVM/Fall-Catalog-book-mockup-cover_1.png DESSA LEA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503354563540-KE3WWQSR1248F5DOMTX1/Fall-Catalog-inside2.png DESSA LEA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503355252694-SJE384ZORDTWNVY67T8A/DL-Catalog-Cover-2.jpg DESSA LEA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503343230428-M1UG53PSND8OH06T2F2W/DL-Catalog-Spread-1.jpg DESSA LEA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503343230503-W17BTIK8CGOJW454CCO7/DL-Catalog-Spread-2.jpg DESSA LEA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503355828878-IQKEXUQ3F3P9BFW3BTTH/DL-Catalog-Spread-3.jpg DESSA LEA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1475776522180-EM5RKJ5KOYQIAH33DH4C/DL-DM.png DESSA LEA - Print Collateral + Direct Mail https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503356597196-W204HBKVQ9M1IYWAKZKS/Wedding-Glossi-Cover_Spr1.png DESSA LEA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503357036642-DCIRNUP7ZRTXDQ11XGCU/Wedding-Glossi-Inside1-2.png DESSA LEA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503357437402-I8AB7BSEYUF12KOZ5PQ4/Wedding-Glossi-Inside3-4.png DESSA LEA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503357772858-UW5TFN3DCYW4GAI03T9D/Wedding-Glossi-Inside5-6.png DESSA LEA - Online Magazine https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503358574975-SNTZZOJHPG3HI5NLJU29/DL-Phone_Eblasts.png DESSA LEA - Monthly Newsletters + Promotion https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503359448893-FLPDMQKGJ0ACLXCYTHGI/DL-Youtube_Videos.png DESSA LEA - Video Marketing https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1475776527009-9UTNEFEWCMX398LGO93U/DL-Events.png DESSA LEA - Events + Tradeshows https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1475776528594-7J47U5G4IUSN2VQ0RMFK/DL-Wh.png DESSA LEA - Wholesale Collateral http://www.dessaleaproductions.com/fit-fire-studios daily 0.75 2018-04-16 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1475686842979-105ZATBP6VM63QDF7G6D/FF-buscards.png FIT FIRE STUDIOS - Naming + Brand Identity After months of trying to figure out a name for her studio, Alexander's client came to her with the challenge. In three days, she had the name: Fit Fire Studios. Alexander then created the logo and stationery. In addition to the color palette and furniture selection, Alexander designed the entry with a custom reception desk, accents for the Studio doors, a 6’ wide kitchen, and a storage system that ran the length of the hallway. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1475686842979-105ZATBP6VM63QDF7G6D/FF-buscards.png FIT FIRE STUDIOS - Naming + Brand Identity After months of trying to figure out a name for her studio, Alexander's client came to her with the challenge. In three days, she had the name: Fit Fire Studios. Alexander then created the logo and stationery. In addition to the color palette and furniture selection, Alexander designed the entry with a custom reception desk, accents for the Studio doors, a 6’ wide kitchen, and a storage system that ran the length of the hallway. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503337963025-FZ76VOPQIGNEUCBZBD0U/FF-Web.png FIT FIRE STUDIOS - Web Presence https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1475682010583-4HVFWN6SOK5QG2APQ4XK/front_door.png FIT FIRE STUDIOS - Signage https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503337849563-98B0QLEET3BPI8KEMN5A/FF-Action_shot.png FIT FIRE STUDIOS https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523921487008-J3GTL7VAM5PKCZ76ZKP6/Fitfire+tanks.jpg FIT FIRE STUDIOS - Merchandise https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503336613069-1EGL3C1ITCUBE0Q5NYIP/FF-Insta_Pics.png FIT FIRE STUDIOS https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1475688297314-EGYRSD7VH1B0G87ZDN38/FF-interiors.png FIT FIRE STUDIOS - Interior Design http://www.dessaleaproductions.com/treehouse daily 0.75 2017-09-28 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1477485760572-HNBVYETXT7CJL26S1WKS/Arden_Exterior.png TREEHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1497023766760-Z8A4W1JVU9S8274EVZHK/DL_Treehouse_Exterior.png TREEHOUSE Lovingly referred to as "the Treehouse", this 1978 contemporary by Robert McElroy had great bones but after years of neglect, needed a complete overhaul. Alexander reworked the main floor to create an open concept kitchen and dining area, replaced windows, doors, installed hardwood flooring and rebuilt the deck and garage. In addition, the family room and bedrooms on the lower level were all painted and refinished with new carpet and the bathroom was completely renovated. The landscaping was done in phases: a 90' stone retaining wall and stairs; a stone patio off the family room; new stairs and plantings with landscape lighting leading up from the road to enhance curb appeal and remediate erosion and safety issues. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1497023794823-QNHJMGK7GBCVFPHHGL4W/DL-Treehouse_Dining.png TREEHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1497023796294-0J4HFUQ55NLBQK8UYWX6/DL-Treehouse_Kitchen.png TREEHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1497024809255-MYVDDZ4FW0364F2BK0Q7/DL-Treehouse_Living.png TREEHOUSE With every project, we like to work with local artisans to source and create unique pieces or focal points that lend character and personality. At the Treehouse, we removed a wall at the main entrance stairwell and commissioned a metalsmith to forge a railing designed to mimic a network of branches. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1497023794515-KF7W2KU7EN0ECR16FJDK/DL-Treehouse_Bath.png TREEHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1497024807638-G1GV3XJ3IQ6FVIBMF4ER/DL-Treehouse_GuestRoom.png TREEHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1497024807276-QB8F3GQ8XDZ3CDXQDTJO/DL-Treehouse_GuestBath.png TREEHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503367041512-XUGANSTTCA4L6WWC1YVV/DL_Treehouse_Deck.png TREEHOUSE http://www.dessaleaproductions.com/farmhouse daily 0.75 2017-10-27 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508864572411-MVHNGOY0SXAIH5SQ7EF2/Dessa_Lea_Productions_Farmhouse_2.jpg FARMHOUSE Built in 2016, this Modern Industrial Farmhouse fulfilled a personal dream. Loosely based on a house plan found online, Alexander modified the floor plan to include a foyer, walk-in pantry, mudroom and guest suite on the second floor. "Our top priority was building a beautiful home that performed at a very high level of sustainability. We selected a site with a perfect south-facing orientation to take advantage of passive solar heat gains. The home is extremely well insulated — built with 12" double stud walls filled with dense pack cellulose. It utilizes a geothermal system for heating and cooling and solar panels which bring the home to net-zero." Photos by Kelly M. Shea https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508864572411-MVHNGOY0SXAIH5SQ7EF2/Dessa_Lea_Productions_Farmhouse_2.jpg FARMHOUSE Built in 2016, this Modern Industrial Farmhouse fulfilled a personal dream. Loosely based on a house plan found online, Alexander modified the floor plan to include a foyer, walk-in pantry, mudroom and guest suite on the second floor. "Our top priority was building a beautiful home that performed at a very high level of sustainability. We selected a site with a perfect south-facing orientation to take advantage of passive solar heat gains. The home is extremely well insulated — built with 12" double stud walls filled with dense pack cellulose. It utilizes a geothermal system for heating and cooling and solar panels which bring the home to net-zero." Photos by Kelly M. Shea https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503955779060-6XTF1C349FLBX3QL49W9/Farmhouse+Living+Room.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508864515386-UBY7UFAQ1791J3G8WNG0/Dessa_Lea_Productions_Farmhouse_2_tighter.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508864575774-4ZEGG31ONHJZQR5LPQJN/Dessa_Lea_Productions_Farmhouse_Barn_Light.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508864598953-DYO1LSVR7652DVW4HYND/Dessa_Lea_Productions_Farmhouse_Entry_Wide.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508864509871-W9NH397RIMMJZFG4T3DK/Dessa_Lea_Productions_Farmhouse_Entry.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508864542181-1RVY3Q930BLE0WLYBG29/Dessa_Lea_Productions_Farmhouse_Doorknocker.jpg FARMHOUSE 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FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508865092292-946Y0Y4MODESK91275YK/Dessa_Lea_Productions_Farmhouse_Master_Bathroom_Shower.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508865189549-VTT2AZM36H1YRTF2AN88/Dessa_Lea_Productions_Farmhouse_Master_Bedroom.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508865188304-IGPVTP5VO4I01BSF8JK8/Dessa_Lea_Productions_Farmhouse_Master_Bedroom_Detail.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508865393543-R8P4BP5GD5XHXG3AN2EI/Dessa_Lea_Productions_Farmhouse_Boys_Bedroom.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508865392495-S6RTDN2LLJ8DI38A5SAH/Dessa_Lea_Productions_Farmhouse_Boys_Bedroom_Lockers.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508865389961-W255BJY6SGUUXK7JY0EM/Dessa_Lea_Productions_Farmhouse_Boys_Bedroom_Desk.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508865391077-FWJD7N8QYJ3IFMYDFIBS/Dessa_Lea_Productions_Farmhouse_Boys_Bedroom_Desk_Detail.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508865421587-JGDPZZ8OYL88ZQUY33K0/Dessa_Lea_Productions_Farmhouse_Guest_Bedroom.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508865421232-3NQMGDWMQ5R5D13T9WHW/Dessa_Lea_Productions_Farmhouse_Guest_Bedroom_Detail.jpg FARMHOUSE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503412935944-LHWEG3XBP0SQ6BAI1WY1/image-asset.jpeg FARMHOUSE - 2016 Zero Energy Challenge Winner https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1497022656011-7C5D4WPVFK87OYXVZI0A/DL-Farmhouse_Front.png FARMHOUSE http://www.dessaleaproductions.com/km-darci-by-dicaprio daily 0.75 2017-09-11 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365147647-1M6NHSH2RYH8HUZDHWFX/KM_Identity.png KISS AND MAKEUP - Brand Identity The visual identity for Kiss and Makeup, a makeup and beauty boutique in the heart of a quaint town, was designed to evoke a luxe and sophisticated vibe. When the store moved from a 500 sq. ft. space to a 2,000 sq. ft. space, Alexander strived to create an environmental experience on par with the brand identity she created. The scope included custom cabinetry, intimate rooms and product merchandising throughout the space. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365147647-1M6NHSH2RYH8HUZDHWFX/KM_Identity.png KISS AND MAKEUP - Brand Identity The visual identity for Kiss and Makeup, a makeup and beauty boutique in the heart of a quaint town, was designed to evoke a luxe and sophisticated vibe. When the store moved from a 500 sq. ft. space to a 2,000 sq. ft. space, Alexander strived to create an environmental experience on par with the brand identity she created. The scope included custom cabinetry, intimate rooms and product merchandising throughout the space. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365150782-AX03DW3FJE5T8GC4CQZH/KM_Web.png KISS AND MAKEUP - E-Commerce Website https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365148859-BO6TB14KT2HL9WQ7MIST/KM_Interior.png KISS AND MAKEUP - Interior Design https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365150164-TMGNSJKWLSRQ1GBRRWQ1/KM_Sales-Event.png KISS AND MAKEUP - Event Planning + Promotion Alexander utilized Kiss and Makeup’s interns to execute a Fall event, intended to drive brand awareness and generate sales. Working with a modest budget, Alexander and team created promotional flyers, installed a fall woodland window display, merchandised the store, developed a comprehensive social media campaign and launched a customer loyalty program. As a result, the six-hour event netted greater revenue than the full month of September. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365146632-MN8VX2A5331A7Q0CTPSH/KM_DbD_Web.png KISS AND MAKEUP - Launching a Brand Extension When the founders of Kiss and Makeup launched darci by Di Caprio, their exclusive line of cosmetics, Alexander created a logo utilizing creative elements of the Kiss and Makeup brand identity for consistency. When they added new products such as an exclusive line of vegan-certified makeup brushes, Alexander created a campaign that included window posters, product displays and print collateral. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503961866765-I5YOLCHN3HBBZ0A44TVF/KM_makeup_shot.png KISS AND MAKEUP https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503958381122-AL3TLMPGS63H8E66COI5/KM_BrushCleaner.png KISS AND MAKEUP https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365145827-FL8DVXVDGDE052RNV2HT/KM_DbD_VeganLaunch.png KISS AND MAKEUP https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365137712-QPVYX82SS3AKTBAABQGY/KM_Collateral.png KISS AND MAKEUP - Point-Of-Sale https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503958255921-R1JUX5L6YIFG5QC8DFGW/KM_OscarPackageFront.png KISS AND MAKEUP https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503957737421-6HA3H9JXMSQLAC4HKJ9C/KM_OscarPackage.png KISS AND MAKEUP - Oscar Swag! After a press release that Alexander wrote caught the attention of a Los Angeles marketing firm, darci by Di Caprio's signature brush cleaner was included in the 2012 Oscar Swag Bag. In order to stand out among the myriad of products the Oscar nominees would be receiving, Alexander designed a unique package to house the products. The theme, "Don't Judge a Book by its Cover" played off the hidden dangers of dirty makeup brushes and the story behind the founders. The package included a video as well as a bound movie script detailing their journey. She then planned and managed an Oscar party that shut down the center of Malvern, complete with a red carpet, star-studded guests, goodie bags and a silent auction with proceeds that benefitted Dress for Success, South Central PA. The resulting press and media exposure enabled Alexander's clients to capture major retail distribution deals with brick and mortar as well as e-commerce beauty giants. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503959998647-OVHZK8NODLGQAVCSL4XL/KM_Oscar_Inserts.png KISS AND MAKEUP https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365143169-ZELA4V1RVO0OVOC1UXP8/KM_DbD_Oscars2.png KISS AND MAKEUP https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365146609-K7H3A19E8OF1MYL6BMGN/KM_DbD_Oscars3.png KISS AND MAKEUP https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365138230-I7FD60CB25H0LL8H7D8V/KM_DbD_AvonPitch.png KISS AND MAKEUP - Pitching a Giant Capitalizing on the success of the Oscar campaign, darci by Di Caprio Cosmetics was poised for greater distribution. Invited to pitch Avon, Alexander's clients asked for three packaging concepts utilizing their top sellers. Kaleidoscope Eyes included three eye shadows and a brush. Products were delivered in a tube that also functioned as a kaleidoscope. The viewfinder, when rotated, revealed different makeup applications highlighting the colors included. The Perfect Palette included three eye shadows, two lip colors and a brush, delivered on a painter's palette board. Garden Glory, the third concept featured a blush bouquet compact and makeup brush. Products were packaged in a box designed to resemble a flower trellis and filled with rose potpourri. Alexander also created the pitch presentation. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365138944-OYOXU1YF6WDCVPV0NP7A/KM_DbD_AvonPitch2.png KISS AND MAKEUP https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365141703-ARHNQUG1HU2FX6ABFUP0/KM_DbD_AvonPitch3.png KISS AND MAKEUP https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365141641-R8QYE4YKWDD1F7CRPONX/KM_DbD_AvonPitch4.png KISS AND MAKEUP https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365148849-9I0RXD787IRTWLSV0U0Q/KM_Recruiting.png KISS AND MAKEUP - Expanding the Sales Force When Alexander's clients wanted to expand their retail presence, they decided to recruit sales representatives. Alexander developed recruitment materials that included promotional items and print and online applications. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365150277-YMPTOFWG095FZGDW7SIZ/KM_Recruiting2.png KISS AND MAKEUP http://www.dessaleaproductions.com/the-culinary-lane daily 0.75 2017-09-08 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503427967577-IZR2J406XBEXA9SRMTYH/DL-CulinaryLane_Apron.png THE CULINARY LANE - Naming + Brand Identity Chef and serial entrepreneur Angela Lane was looking for a name and identity to encapsulate her growing line of wholesome, homemade food products. In addition to the identity, Alexander created the stationery and website. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503427967577-IZR2J406XBEXA9SRMTYH/DL-CulinaryLane_Apron.png THE CULINARY LANE - Naming + Brand Identity Chef and serial entrepreneur Angela Lane was looking for a name and identity to encapsulate her growing line of wholesome, homemade food products. In addition to the identity, Alexander created the stationery and website. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503427965798-6CB81TENX1QBO888AD1J/DL-CulinaryLane_Web.png THE CULINARY LANE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503427966316-KAHKS94U7PD0X79NJF9B/DL-CulinaryLane_Web2.png THE CULINARY LANE - Web Presence https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1496849527713-RACICYKHY5GVQQAK8MUR/DL-CulinaryLane_Apron.png THE CULINARY LANE - Naming and Brand Identity https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503329886948-9QJT0GBV03N88ZXQ8ZSV/DL-CulinaryLane_Packaging-grey.png THE CULINARY LANE - Packaging Concepts https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504013208559-ZBK3OBYRAYVXGC785SIJ/DL-CulinaryLane_BusCard_Menu2.png THE CULINARY LANE - Stationery http://www.dessaleaproductions.com/corporate-synergies daily 0.75 2018-04-16 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504011943981-EQHUKIN77DRNYOX8PIZM/Corp-Syn_BroCvr_Spread.png CORPORATE SYNERGIES - BRAND REFRESH The overhaul for this Human Resource specialist included an extensive redesign of their corporate collateral materials, stationery, web site and e-Alerts. The concept of "We Care" is based on six keywords the company identified as their corporate attributes and the materials feature employees' testimonials as well as icons developed for each keyword. This was one of three concepts pitched to the client. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504011943981-EQHUKIN77DRNYOX8PIZM/Corp-Syn_BroCvr_Spread.png CORPORATE SYNERGIES - BRAND REFRESH The overhaul for this Human Resource specialist included an extensive redesign of their corporate collateral materials, stationery, web site and e-Alerts. The concept of "We Care" is based on six keywords the company identified as their corporate attributes and the materials feature employees' testimonials as well as icons developed for each keyword. This was one of three concepts pitched to the client. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503361760789-AEO7L46R1OWHUAE6GJFY/Corp-Syn_ProductBrochures.png CORPORATE SYNERGIES - Print Collateral https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503361761126-W6BT7Q7R2KNJCXONZEUK/Corp-Syn_WebConcept.png CORPORATE SYNERGIES - Website Concept https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503361758991-HMT82RAGSNV581O8JCDP/Corp-Syn_e-Alert.png CORPORATE SYNERGIES - e-Alert https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503361759944-W74CSLZXA39APZ78X2Z9/Corp-Syn_Stationery.png CORPORATE SYNERGIES - Touchpoint Icons + Stationery http://www.dessaleaproductions.com/lusterly daily 0.75 2024-02-25 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503497128578-CJY0NA71PQ8MCUABS64A/BlogHeader4.png LUSTERLY — Things I Love, from Designer Sandy Alexander http://www.dessaleaproductions.com/lusterly/2024/2/25/abstract-art-always monthly 0.5 2024-02-25 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/109dfd6d-fe6d-4326-8136-61026a6820fb/c.s.+mcintire.png LUSTERLY — Things I Love, from Designer Sandy Alexander - Abstract Art, Always - Make it stand out C. S. McIntire - Vernal (2024) - mixed media on 18x24 in paper http://www.dessaleaproductions.com/lusterly/2023/11/9/schumacher-x-pamela-munson-straw-embroidered-clutches monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/0caafd9c-8363-4561-acd2-997a5c46830b/Lilla_Schumacher+X+Pamela+Munson+copy.png LUSTERLY — Things I Love, from Designer Sandy Alexander - Schumacher X Pamela Munson Straw Embroidered Clutches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.dessaleaproductions.com/lusterly/2022/12/16/design-books-ive-added-to-my-library monthly 0.5 2022-12-16 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/aa6d1f14-144d-4684-8703-243ddd372049/Maine-House_DJKT_Portrait.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - Design Books I've Added to My Library - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/b5021565-a886-4e4b-8ae9-c9a63b4df5d8/Dec_Acc_Feels_Like_Home_Book_MV_0641_Crop_SH.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - Design Books I've Added to My Library - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/42e3a9ba-2d59-4636-8505-35a0940f40bd/Melanie+Turner+Interiors.jpeg LUSTERLY — Things I Love, from Designer Sandy Alexander - Design Books I've Added to My Library - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/4a2403c4-f3e3-4a4c-a4f2-9b91e89db3df/Home+with+Rue.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - Design Books I've Added to My Library - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.dessaleaproductions.com/lusterly/2022/11/2/fall-wardrobe monthly 0.5 2022-12-16 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/9014ccec-16b9-4766-948e-9751abc69466/fall+lookbook.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - Fall Wardrobe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.dessaleaproductions.com/lusterly/2022/1/13/rar2p24tpy9yyhjkzkf0we44fn0lms monthly 0.5 2022-01-13 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/c6cce29f-1caf-4dc4-8417-bca17287c3c1/C%2BB+willy-white-plaster-pedestal-bistro-table.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - A Sculptural Bistro Table - Make it stand out The Willy White Plaster Pedestal Bistro Table by Leanne Ford https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1642100688094-Q4C9692NISLMQIN9BELT/Elliot_Pendant_1_x700.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - A Sculptural Bistro Table https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1642100695882-YVLUDB4IMP3DX6GPFJ37/C%2BB+libby-natural-cane-dining-chair.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - A Sculptural Bistro Table http://www.dessaleaproductions.com/lusterly/2021/10/12/im-lusting-after-moroccanoils-night-body-serum monthly 0.5 2021-10-12 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1634061383351-QMMMIBOSBEB1KASC46PR/nightbodyserum_2019-12_0629_1300x1660px.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - I'm lusting after MoroccanOil's Night Body Serum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.dessaleaproductions.com/lusterly/2021/6/8/beach-days-ahead monthly 0.5 2021-06-09 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1623244904342-ZWLLFMGQEPWVC1L4SVUH/Lusterly_beach-umbrella.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - Beach Days Ahead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.dessaleaproductions.com/lusterly/2018/5/14/the-most-intoxicating-fragrance-ever monthly 0.5 2021-06-09 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1526311997302-DWLMLN3Z82795BXAPYP3/Nest_Grapefruit+Diffuser.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - The Most Intoxicating Fragrance Ever http://www.dessaleaproductions.com/lusterly/2018/5/3/a-mothers-day-gift monthly 0.5 2021-06-09 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1525358742043-WAF97BIMK7EFUL4I3U22/Mothers_Day_Gift_Robe_Lusterly.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - A Mother's Day Gift http://www.dessaleaproductions.com/lusterly/2017/9/22/french-farmhouse-table monthly 0.5 2021-06-09 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1506090952117-ER1L4WNKC4HAUHSNRWA6/Lusterly_Grand_and_Water_FarmhouseTable.png LUSTERLY — Things I Love, from Designer Sandy Alexander - French Farmhouse Table http://www.dessaleaproductions.com/lusterly/2017/8/22/one-good-bar-of-soap monthly 0.5 2021-06-09 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1506087251047-XA52AV0CH9WZUEMO4NTJ/Lusterly_One_Good_Bar_of_Soap.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - One (Really) Good Bar of Soap http://www.dessaleaproductions.com/lusterly/2017/9/13/02v7xpw92jotrgo1ifgwkgss4aplfq monthly 0.5 2017-09-22 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1505321543171-4P9YC84PBFPLTJTSCNQJ/S%2BL_Metallic_Suede-Rug.png LUSTERLY — Things I Love, from Designer Sandy Alexander - This Rug Floors Me http://www.dessaleaproductions.com/lusterly/2017/9/11/on monthly 0.5 2017-09-23 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1505175694886-8HHI8H59LAKS31SPQDO3/Lusterly_EmilyJeffords.png LUSTERLY — Things I Love, from Designer Sandy Alexander - Soaring Breezy Skies http://www.dessaleaproductions.com/lusterly/2017/8/28/straight-shooter monthly 0.5 2017-09-22 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503955450055-0IYSMAHIB4F9T624CMJ3/image-asset.png LUSTERLY — Things I Love, from Designer Sandy Alexander - Straight Shooter http://www.dessaleaproductions.com/lusterly/2017/8/28/fill-er-up monthly 0.5 2017-09-22 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503954484701-8P7N5A27Y1KPC51DN2ZC/Lusterly_TalaHomeDesign_Basket.png LUSTERLY — Things I Love, from Designer Sandy Alexander - Fill 'er Up http://www.dessaleaproductions.com/lusterly/2017/8/22/textiles-and-tassels monthly 0.5 2017-09-23 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503448075633-O5CDKXQF3C6WSSQELVLB/Injiri_Cushion.png LUSTERLY — Things I Love, from Designer Sandy Alexander - Textiles and Tassels http://www.dessaleaproductions.com/lusterly/2017/8/21/what-im-lusting-after monthly 0.5 2017-09-22 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503369395119-3L734DKQ3P5644XAKO1E/JillRosenwaldWestPalm-CoperBowl_grande.jpg LUSTERLY — Things I Love, from Designer Sandy Alexander - What I'm Lusting After http://www.dessaleaproductions.com/lusterly/category/Storage monthly 0.5 http://www.dessaleaproductions.com/lusterly/category/Artwork monthly 0.5 http://www.dessaleaproductions.com/lusterly/category/Decorative+Objects monthly 0.5 http://www.dessaleaproductions.com/lusterly/category/Outdoor monthly 0.5 http://www.dessaleaproductions.com/lusterly/category/Furniture monthly 0.5 http://www.dessaleaproductions.com/lusterly/category/Books monthly 0.5 http://www.dessaleaproductions.com/lusterly/category/Wardrobe monthly 0.5 http://www.dessaleaproductions.com/lusterly/category/Textiles monthly 0.5 http://www.dessaleaproductions.com/lusterly/category/Soaps+%26+Scent monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/bistro+table monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/things+I+love monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/cashmere monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/color monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/skincare monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/dining+table monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/for+mom monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/beach+accessory monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/textiles monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/candles monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/book+gifts monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/c.s.+mcintire monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/furniture monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/diffuser monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/grapefruit monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/design monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/scent monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/minimalist monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/Schumacher monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/table monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/gifts monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/staples monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/sweaters monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/design+books monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/art monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/abstract+art monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/umbrella monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/things+to+buy monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/accessories monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/design+library monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/embroidery monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/Mother%27s+Day+gifts monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/citrus monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/ballet+flats monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/fall+wardrobe monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/books monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/Pamela+Munson monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/kitchen+table monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/fabric monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/coffee+table+books monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/clothing monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/style monthly 0.5 http://www.dessaleaproductions.com/lusterly/tag/beach+umbrella monthly 0.5 http://www.dessaleaproductions.com/salon-31 daily 0.75 2017-09-19 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503426327529-EAXJJ0UQW3C4D0EMHKSS/S31_Owners.png SALON 31 With co-owners and clients of this Main Line Salon as different as night and day, it was designed with a gender-neutral color palette, elegant, industrial fixtures and Craftsman utility carts to appeal to the lady who lunches and the mechanic who just needs a haircut. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503426327529-EAXJJ0UQW3C4D0EMHKSS/S31_Owners.png SALON 31 With co-owners and clients of this Main Line Salon as different as night and day, it was designed with a gender-neutral color palette, elegant, industrial fixtures and Craftsman utility carts to appeal to the lady who lunches and the mechanic who just needs a haircut. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503424633842-BR4PV1U1QOKJWQIRZ9B0/S31_bathrm.gif SALON 31 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503426315640-5WY7DUV5L31TDJJ5TIKX/S31_Bath.png SALON 31 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503426325134-N93ZABO5CMNR8VRUW2CX/S31_Light.png SALON 31 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503426328345-I5P02V5HXKNE2BEI8THE/S31_Retail.png SALON 31 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503426329588-K7W0WQY78JNK53AFC08I/S31_Sink.png SALON 31 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503426335844-7VF4497VSQLVZS17D8JM/S31_SinkDetail.png SALON 31 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503426318078-YG7K1GOCZ4MRDHPZX5WZ/S31_Flowers_In_Vases.png SALON 31 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503426315191-JHBHKXOOBMK2R1YBYATD/S31_Chair.png SALON 31 http://www.dessaleaproductions.com/milestones daily 0.75 2017-09-11 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504011755674-TBOHS4C7WIT3FWPH7H3O/Milestones_Logo.png MILESTONES - Naming + Brand Identity Child Psychologist Dr. Margot Burke came to us with a dilemma — she was branching out into private practice, planning for future growth and needed a plan. We devised a brand and marketing strategy; developed an identity, stationery package and print collateral; and provided marketing tactics that included phone, video and social media outreach. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504011755674-TBOHS4C7WIT3FWPH7H3O/Milestones_Logo.png MILESTONES - Naming + Brand Identity Child Psychologist Dr. Margot Burke came to us with a dilemma — she was branching out into private practice, planning for future growth and needed a plan. We devised a brand and marketing strategy; developed an identity, stationery package and print collateral; and provided marketing tactics that included phone, video and social media outreach. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1505169505567-OGVHY68RGD9ZT5ZJR0WO/Milestones_Stationery.png MILESTONES - STATIONERY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1505170117463-VDUTHPTSHVA6WHCAHM1O/Milestones_Collateral.png MILESTONES - Marketing Communications http://www.dessaleaproductions.com/bucklette daily 0.75 2017-09-11 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504811539705-WQ9Y5SV98U37RYKSBE60/DL_Bucklette_Product.png BUCKLETTE - Product Design The Bucklette is the brainchild of DLP’s founder Sandra Alexander. Her aha moment came after a friend’s purse was stolen at a restaurant. It was designed as a hands-free, worry-free alternative to a purse. This unique fashion accessory is made just for essentials (lipstick, key, credit card and ID) and available as a buckle with a belt or a clip-on, no belt needed. Alexander designed many prototypes before the final version was produced by a contract manufacturer in the United States. She handled all aspects of the product’s startup including legal, manufacturing, sales and distribution. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504811539705-WQ9Y5SV98U37RYKSBE60/DL_Bucklette_Product.png BUCKLETTE - Product Design The Bucklette is the brainchild of DLP’s founder Sandra Alexander. Her aha moment came after a friend’s purse was stolen at a restaurant. It was designed as a hands-free, worry-free alternative to a purse. This unique fashion accessory is made just for essentials (lipstick, key, credit card and ID) and available as a buckle with a belt or a clip-on, no belt needed. Alexander designed many prototypes before the final version was produced by a contract manufacturer in the United States. She handled all aspects of the product’s startup including legal, manufacturing, sales and distribution. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504811540069-IRXELJXB9PCUXUC1C0FM/DL_Bucklette_Collateral.png BUCKLETTE - Brand Identity + Stationery She developed and implemented the brand identity, marketing strategy, web presence, social media, video content, monthly newsletter, advertising and public relations efforts. Eventually, Alexander brought on a partner and created a spin-off line of jewelry and accessories marketed under the Dessa Lea brand. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504811537678-4O2QWNA25HW7OFYA0O3K/DL_Bucklette_Web_Home.png BUCKLETTE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504895076187-LFBO65ESCJGNC6249G41/DLP_Bucklette_AboutPage.png BUCKLETTE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504811537279-GII9GS5XYAF12BPPCWJH/DL_Bucklette_Web_SalesPage.png BUCKLETTE - E-Commerce Website + Blog In order to drive traffic to bucklette.com, Alexander created a lifestyle blog with original content and photography. Topics covered fashion, shopping, travel and décor. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504896977831-D1RDI54ZUZSSQMDM5VMY/Buckle_Classic_Pearls_HR.jpg BUCKLETTE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504896954399-EKC7I3SC4JC591TOHL8T/Buckle_Leifsdottir_HR.jpg BUCKLETTE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504896892603-98QYJF5FA37GSZCDY4L8/SWEATERDRESS.jpg BUCKLETTE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504896936187-MTRSA6Z0DYH24L4FMODS/DVF+Whitley.jpg BUCKLETTE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504896369126-5PG3QVY75JBFFNY9OS7G/Clip-On+w_sweats.jpg BUCKLETTE - The Lookbook In order to illustrate how to wear the Bucklette, we created a monthly lookbook where we put together different outfits and cross-promoted jewelry we added to our product offering. The lookbook was included with a digital newsletter sent to our client database and shared on social media. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504897010352-P504MOJ1977TIW23XCB7/Holiday.jpg BUCKLETTE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504897038715-8HVSG7UEZXTYJQGBCNJ7/stud.jpg BUCKLETTE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504897049386-0JCNFS98FM12JFZY5ADI/suit.jpg BUCKLETTE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504897076223-KTK8EKW03NPX5F0JVFLU/electric_heartbreaker.jpg BUCKLETTE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504895467912-BXQMKW0XHWMNUC7H1V5Z/DLP_Bucklette_Advertising.png BUCKLETTE - Advertising With a very modest budget, we looked for inexpensive advertising opportunities. We partnered with bloggers, posted displays in local businesses and placed ads on Facebook and Google. The display shown above was placed in a local fitness studio. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504920015698-ZP3RT5Q2XPHNKFSNNDQ8/Phlare-Ad_w_bleed.png BUCKLETTE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504895877313-EI4Y6TULK2Q1U2Y3OJXA/DLP_Bucklette_Sheckys.png BUCKLETTE https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504811539614-9GCP7EISRWHKZHB2TF9P/DL_Bucklette_tradeshow_Backdrop.png BUCKLETTE - Event + Tradeshow Backdrop https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504811540991-XNWZU77HOJR18Z4M4NL1/DL_Bucklette_Brochure.png BUCKLETTE - Print Collateral Our sales strategy included e-commerce, brick and mortar retailers and direct-to-consumer shopping events. This brochure was mailed to potential wholesale partners. http://www.dessaleaproductions.com/photography daily 0.75 2024-12-18 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1527990402933-6ZFIUYDIIQO1XQ5GVHRA/SBMA_Art+Walk_Watercolor_Palette.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1527990402933-6ZFIUYDIIQO1XQ5GVHRA/SBMA_Art+Walk_Watercolor_Palette.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1527990383819-ANNCIAVC9A8V30HXJ3HT/SBMA_Art+Walk_Tucci.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1527990398030-2J1HF4R9H5Y3Z0H8SKZX/SBMA_Art+Walk_Sheila_Barbone.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1527990089020-J61ZS7QPZEVP01X1E71K/grand_water1.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821378738-YKXLG544JYFX51MFCEAU/Grand_Water_teacup.png PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523822448317-XPE9R4LNNOR86SQQZC3S/G%2BW-Insta-Pillow_Chair_Flowers.png PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523822446656-Q45KPAENF8BVSALQWETT/Grand%2BWater_Chandelier_Detail.png PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523822450495-9IK04XXPW0QM4FYYMBVC/Grand%2BWater_Fish_Plates.png PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523822455181-WJWNEAOIP4TFBWMH1XIT/Grand%2BWater_Lanterns.png PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821377694-BBPZVY047EI2Z897S01F/G%2BW-Insta-Statue.png PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821380275-OZD1T15RM2V6ATTWMV7H/Grand%2BWater_Antlers.png PHOTOGRAPHY 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https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523823018786-TXYS2MZRSO77UF6EUURN/Grand%2BWater_Painting.png PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821377319-Z9BVHMD5V66105O4M5LN/G%2BW-Insta-GrapeGlasses.png PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523822452217-2FJW5GTGD1LDIIN1WH2T/Grand%2BWater_Globe_Paddles_Blanket.png PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1526562737762-7ZSSG1NPZ0CHJM91U6Y4/Grand%2BWater_MelonBowl_SilverForks.png PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821434611-1SGYEOI6R3BXD29PZ6PK/Yali_Insta_Stack.png PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523898689346-B9UFF3W2IE1GCCYH5QK3/Yali_stripes+2.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523898695248-KS9QD750SEYEUYY5P5WD/Yali_stripes.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523898689384-QHC84F5R2RT0DX2OLKW3/Yali_orange_throw.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821554098-4XAD1VFB34VDXTDPFUDK/Yali_Grace+Throws.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821554166-MLRXW4QB4GYP5H89C0A7/Yali_Kumru+stack.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821556931-W5Y5S6JWL96EOVUGM27I/Yali_Robes.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821433296-W1MY4EYC0JOCAADQCUZX/Yali_Instagram_glasses.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821620371-BIJS8B61OFVIWTQ7EJWG/Bluebird+Day+animals.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821619977-AK0F8X3KO5KPFIFJLFUS/Bluebird+Day+lobster+girl.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821524675-R9VD4WZY6ELCKP0XVFXC/bench+2.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821623364-LIQXLQL9A4BRQV7X32C6/Stonington_Borough_Cannonball.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821623194-HBD8YTY2PITUGB0FH7S9/SBMA+35+Main+Street+door.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1526562869051-UYKYKJM0S3C2X0IHA50K/Stonington+Borough+Dock.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523823704024-5DCUE9JWGE2S6ZKCHOHH/Branches.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523823703867-G3WQFUSHCCHBP4YZBTJS/Tree+branch.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1527990220550-W92SCKF2VSDSKRBHO0X4/SBMA_Wisteria.jpg PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523821624651-D29AWG4GYSXDXIA4DHUN/water+st.png PHOTOGRAPHY http://www.dessaleaproductions.com/yali-stonington daily 0.75 2018-04-17 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523923979159-T4NCWHDTKI6L0G8NSH1W/Yali+Valentine+Eblast+this+is+love.jpg YALI STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523923979159-T4NCWHDTKI6L0G8NSH1W/Yali+Valentine+Eblast+this+is+love.jpg YALI STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523923980764-0QEXKSCAC8AXLMQKNOLR/Yali_homepage_1.jpg YALI STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523924132377-67LDSHVOZQDKAD7OZONU/Yali_homepage_2.jpg YALI STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523923980682-PISSDITVCE44P5VAL10P/Yali+Website+p3.jpg YALI STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523924498382-CMM48BDBBFFHZALKFL7B/Yali_product+pages.jpg YALI STONINGTON - E-COMMERCE WEBSITE Yali Stonington wanted a refresh of their e-commerce website so we reshot their online sales catalog and simplified the site's design and navigation to be cleaner, more concise and user friendly. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1523924725025-UFKIBT1Z4LSWKEH7RFMP/Yali+Eblasts.jpg YALI STONINGTON - EMAIL MARKETING We created a template for email promotions that focuses on a beautiful product shot and a simple offer. http://www.dessaleaproductions.com/stonington-borough daily 0.75 2024-12-13 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1552075946680-CW6EYQ3Q13KOE596GYSU/DLP-SBMA_instagram-photos.png SBMA - PHOTOGRAPHY + SOCIAL MEDIA Stonington Borough is a quaint, historic village in Connecticut, rich in history, loaded with small town charm and situated on a mile-long peninsula that projects into Fisher’s Island Sound and Little Narragansett Bay. It’s a quiet little fishing village with eclectic shops, art galleries, boutiques and restaurants. The Stonington Borough Merchants Association approached DLP to develop content and manage their social media channels in an effort to build awareness and drive visitors to the town. The initial scope of work has turned into a long partnership that includes strategy, marketing, communications, advertising, events, and design. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1552075946680-CW6EYQ3Q13KOE596GYSU/DLP-SBMA_instagram-photos.png SBMA - PHOTOGRAPHY + SOCIAL MEDIA Stonington Borough is a quaint, historic village in Connecticut, rich in history, loaded with small town charm and situated on a mile-long peninsula that projects into Fisher’s Island Sound and Little Narragansett Bay. It’s a quiet little fishing village with eclectic shops, art galleries, boutiques and restaurants. The Stonington Borough Merchants Association approached DLP to develop content and manage their social media channels in an effort to build awareness and drive visitors to the town. The initial scope of work has turned into a long partnership that includes strategy, marketing, communications, advertising, events, and design. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/e68076ac-874d-4ddc-96d5-cb10ac45dd65/Stonington+Borough+CT+Website+Portfolio.jpg SBMA - WEBSITE Although the SBMA had a website, it wasn’t driving traffic to or creating awareness of the Borough. Alexander started over from scratch, developed a strategy, and reconfigured the site to be more of a destination and travel guide. The full scope included copy, photography, and site management, with original editorial content published each month. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638654044384-IIR0NDPXTU2YTQC62RUM/081621+SBMA+Website+Home+Page.jpg SBMA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638658123566-UBRDLU4VT6RALGWAEAEB/blog+posts+for+portfolio+white.jpg SBMA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734110891095-2F95S4P3BCRDO9ZQJIWA/2024+Find+the+Buoy+Flatlay+Promo+Graphic+rectangle.jpg SBMA - EVENT STRATEGY + PROMOTIONS To leverage the unveiling of the Lobster Trap Tree at the Stonington Town Docks on Small Business Saturday, Alexander created and implemented a holiday marketing strategy to drive traffic into brick-and-mortar businesses throughout the holiday season. The Find the Buoy Holiday Scavenger Hunt was designed to appeal to kids and adults. Planning, messaging, identity graphics, print, social media, content marketing, advertising, and press outreach were included in the scope of work. The nearly month-long scavenger hunt featured two prizes and was inclusive of a large number of SBMA members. It has become an annual event and participation has grown year over year. “It seems like everyone is having a great time! Lots of first-time people at Wm. Cole ~ some just want the stamp but some stick around and shop! I've heard great things about the Hunt, the Lobster Pot Tree, the Stroll! What a great kick-off to December but also a great way to end the year!” — Chelsea Parrilla, Wm. Cole https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638654723990-078719SF9U9DYJ08LAK4/SBMA_Find-the-buoy-gift-card-mockup.png SBMA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638656917542-RNRONT1WEEH5KVTJXSVV/DLP-Lobster-trap-tree.jpg SBMA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638749769876-3UCFEUV1YSIDVZA5SG6C/DLP_SBMA_Find-the-buoy_advertising.jpg SBMA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1552076383367-A98BJMJLJMCTU9QM4U8O/DLP-SBMA+Digital+Ads_Event.png SBMA - DIGITAL ADVERTISING + GRAPHICS With a modest budget, Alexander creates print and digital graphics for annual events. She also developed a membership kit to attract new businesses to the organization. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1552073503901-2WTG3H8IOG7MYE4MV1DA/DLP-SBMA+Art+Walk+Poster.png SBMA - EVENT MANAGEMENT + MARKETING Started in 2019 as a small “sidewalk” art fair, the Stonington Borough Art Walk, hosted by the SBMA but managed and promoted by Alexander, is now an annual event featuring the region’s best artists. From logistics to load out, Alexander is involved in every aspect of the event — planning, design, advertising, and photography. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1552073503905-EPSUBL7B4HSQOV1TVPOE/DLP+SBMA+First+Fridays+Poster.png SBMA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1552074722445-OYOGD2098KCPM0OFB9SR/DLP-SBMA+event+pc.png SBMA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1552074207973-KJ1Y400T1P0ZXKNNNR3N/DLP-SBMA_Membership_Kit.png SBMA https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1552073715112-BMC0AP5LMEKX0WHFJZC1/SBMA+website+recept+inv.png SBMA http://www.dessaleaproductions.com/maggie-lee-designs daily 0.75 2023-11-01 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638732421695-WBQ0NFBIVAYZNYVX3A8K/DLP_Maggie-Lee-Designs-website-hp%2Bphone.jpg MAGGIE LEE DESIGNS - WEBSITE When Maggie approached me about revamping her website, I could sense her overwhelming dread. The project had been on her to-do list for years, but there were so many issues, she didn’t know where to start. The design was outdated and she couldn’t make changes easily. There were hundreds of products and random collections, some duplicates, named inconsistently, tagged incorrectly, and lumped together in just a few categories, making it confusing and impossible to find what you were looking for. The photography needed editing, as did the copy. In a nutshell, the site needed a complete makeover to provide a better end-user experience and align with her brand aesthetic. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638732421695-WBQ0NFBIVAYZNYVX3A8K/DLP_Maggie-Lee-Designs-website-hp%2Bphone.jpg MAGGIE LEE DESIGNS - WEBSITE When Maggie approached me about revamping her website, I could sense her overwhelming dread. The project had been on her to-do list for years, but there were so many issues, she didn’t know where to start. The design was outdated and she couldn’t make changes easily. There were hundreds of products and random collections, some duplicates, named inconsistently, tagged incorrectly, and lumped together in just a few categories, making it confusing and impossible to find what you were looking for. The photography needed editing, as did the copy. In a nutshell, the site needed a complete makeover to provide a better end-user experience and align with her brand aesthetic. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638733943103-NIC8P3SK19PRMPEDJJVF/DLP_MLD-website-dropdown%2Bcd-collpgs.jpg MAGGIE LEE DESIGNS - LAUNCH STRATEGY Maggie’s website was ready to launch just in time for Cyber Monday. I created a launch and holiday marketing strategy to take advantage of a widely-known and publicized online shopping day. The strategy included primary objectives, timing, tactics, and potential promotions and messaging. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638725478491-58QNEVTY5REO3XQYCTNE/DLP_Maggie-Lee-Designs-original-posters.jpg MAGGIE LEE DESIGNS - PROMOTIONAL POSTERS Maggie’s initial needs were a couple of posters she could display outside her shop and at events like the Annapolis Boat Show. Quickly, she realized the power of design and wanted her entire brand to feel like the posters I created. Over the years we have evolved the look, but everything we create is based on a consistent color palette, typography, and a strong grid. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638725534813-FY3XSI7B5RFTGXGOJTO7/DLP_Maggie-Lee-Designs-lifestyle-posters-2.jpg MAGGIE LEE DESIGNS https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638735555048-WZX8YULMIYY1EVXPW4WP/DLP_Maggie-Lee-Designs-event-setup.jpg MAGGIE LEE DESIGNS https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638729102479-WOH95P5KRGRB00835FQE/DLP_Maggie-Lee-Designs-sign.jpg MAGGIE LEE DESIGNS https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638726071264-EPQXP3U78HV57YFQ7PDI/DLP_Maggie-Lee-Designs-flyers.jpg MAGGIE LEE DESIGNS - PRINT COLLATERAL Maggie uses a consistent template when she wants to promote a product line or target a specific demographic. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638727715925-BMWGL37CTXTFLF20H475/DLP-Maggie-Lee-Designs-product-photography+2.jpg MAGGIE LEE DESIGNS - PRODUCT PHOTOGRAPHY When we launched Maggie’s website, we explored ways to photograph her products that would differentiate her from her competitors. The palette and props serve as a link to her nautical inspirations. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1645578769471-HR5U31PW9VVIK4ZMYEE0/DLP_Maggie-Lee-Designs-gift-guide-graphics.jpg MAGGIE LEE DESIGNS https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638726763605-P1JTPZAGED61FRY8DK2E/DLP_Maggie-Lee-Designs-print-ads.jpg MAGGIE LEE DESIGNS - PRINT ADVERTISING The design format we created for advertising is very flexible. The grid works in a vertical or horizontal format, depending on the publication. http://www.dessaleaproductions.com/historic-stonington daily 0.75 2024-12-04 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705516114336-ROU3JW7J75TNQGEPKUAA/Dessa+Lea+Productions+-+Historic+Stonington+Brand+Identity+-+Stationery.jpg HISTORIC STONINGTON - IDENTITY In early 2023, the Stonington Historical Society had just completed a full naming and branding exploratory with a big fancy firm and they were not happy. They had a name but didn’t like the logo, typography, or color palette. Deflated but determined not to scrap all the effort put into the project, they approached four local designers with a brief — create an identity that is welcoming and approachable, conversational and friendly, real and relatable, expansive and open-minded — and of course, be a reflection of Stonington. I presented 5 unique, fully-developed concepts and was awarded the project. There was a clear favorite, but there were a lot of people in the decision process. Over the next six months, we tweaked, reviewed, edited, and tweaked some more. In the end, we are launching with something pretty close to my initial concept. But hey, it’s a process and I love it. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705516114336-ROU3JW7J75TNQGEPKUAA/Dessa+Lea+Productions+-+Historic+Stonington+Brand+Identity+-+Stationery.jpg HISTORIC STONINGTON - IDENTITY In early 2023, the Stonington Historical Society had just completed a full naming and branding exploratory with a big fancy firm and they were not happy. They had a name but didn’t like the logo, typography, or color palette. Deflated but determined not to scrap all the effort put into the project, they approached four local designers with a brief — create an identity that is welcoming and approachable, conversational and friendly, real and relatable, expansive and open-minded — and of course, be a reflection of Stonington. I presented 5 unique, fully-developed concepts and was awarded the project. There was a clear favorite, but there were a lot of people in the decision process. Over the next six months, we tweaked, reviewed, edited, and tweaked some more. In the end, we are launching with something pretty close to my initial concept. But hey, it’s a process and I love it. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705516104320-WMZDC5IVKO56FID7BGT2/Dessa+Lea+Productions+-+Historic+Stonington+Brand+Identity+-+Business+Cards.jpg HISTORIC STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705516106551-WMLIAZEHXYU7H8MGOB83/Dessa+Lea+Productions+-+Historic+Stonington+Brand+Identity+-+Cover.jpg HISTORIC STONINGTON Historic Stonington’s mission is to preserve, interpret, and celebrate the history of all of Stonington. That encompasses it’s rich maritime history, two architecturally-significant museums, and a library and research center. The typography evokes the steps of a building or a walk through time. The icon can be interpreted as a wave and a fish tail, a nod to coastal Stonington’s fishing history. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705516106993-QBZ1TZ6PFLN38OCY8VMC/Dessa+Lea+Productions+-+Historic+Stonington+Brand+Identity+-+Merchandise.jpg HISTORIC STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705516109903-EJXZJSYMZEORY4NQJZCR/Dessa+Lea+Productions+-+Historic+Stonington+Brand+Identity+-+Museum+buttons.jpg HISTORIC STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705516100790-NQP92BSRH369F5UTUUOA/Dessa+Lea+Productions+-+Historic+Stonington+Brand+Identity+-+Color+Story.jpg HISTORIC STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705516109895-18ROEN9AXP5C05KGAVOE/Dessa+Lea+Productions+-+Historic+Stonington+Brand+Identity+-+Stationery+Icons.jpg HISTORIC STONINGTON - ICONOGRAPHY I developed a series of icons utilized on the staff’s business cards. Each icon represents a unique role within the organization. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1733275373945-QXA1RRLA598VCZNW4XIH/IMG_1772.jpeg HISTORIC STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1733275601421-1V22CIM0CG8W8SCSJV5J/Historic+Stonington+Signage.jpg HISTORIC STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705516114767-JOZM6K07VNCYW1VKGCHY/Dessa+Lea+Productions+-+Historic+Stonington+Brand+Identity+-+Website+%2B+Mobile.jpg HISTORIC STONINGTON - WEBSITE Included in the scope of work was a refresh of the Stonington Historical Society’s website. Incorporating the new identity, color palette, and typography into the existing site was our primary objective; we also reworked the navigation, added several pages, and did a complete redesign of the home page to reflect the new look and feel and provide a better end-user experience. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705516118594-V2L1VZZTUFPZIWLFR08O/DLP+Historic+Stonington+POST5.jpg HISTORIC STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705516118343-W2IVIOVCEU006G65PWSJ/DLP+Historic+Stonington+POST6.jpg HISTORIC STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705516121344-YNX7KWM3WLGMQD8KFHZX/DLP+Historic+Stonington+POST7.jpg HISTORIC STONINGTON - WEB ASSETS Working with a vast library of images, some belonging to Historic Stonington and some of my own, updates were made to the site’s photography and promotional graphics. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705519169738-H56FYIEE7V2WN78OMWWC/DLP%2BHistoric%2BStonington%2BPOST12.jpg HISTORIC STONINGTON - Event Invitation + Graphics The Cannon Ball is the Stonington Historical Society’s annual fundraiser. It’s a grand event that requires a grand invitation. The graphics were repurposed for banner ads, social media promos, and t-shirts. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705520258664-138XBN2BMHYVO1GZFSO8/SHS+Invite+Mockup.jpg HISTORIC STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705518904466-ZT9SIT4C52S9LQ9LI1HQ/SHS+Postcard+Mockup.jpg HISTORIC STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705518904834-M5LXI95PXSR1KU9ZDINV/SHS+Banner+Ad+Options+Mockup.jpg HISTORIC STONINGTON https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1705520676369-9RRH2F84R2V4AXPV8LIW/SHS+Cannon+Ball+Elements.jpg HISTORIC STONINGTON http://www.dessaleaproductions.com/v-empanadas daily 0.75 2026-02-10 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709235151997-YGZ705OFUHYDPW2VZPR6/V+Empanadas+-+Logos.jpg V EMPANADAS - Brand Identity If V Empanadas’ founder, Veronica, has a super power, it’s making people feel welcome. Born and raised in Ecuador, Veronica left Quito for the hustle and bustle of NYC, eventually settling in Charlotte, North Carolina as a newlywed. There she tapped into her Latin roots, recipes, and warm memories of what it was like growing up with grandmothers who gathered the family together with delectable meals. Veronica’s empanadas were a huge hit at neighborhood gatherings, and before long, V Empanadas was born. Veronica has since moved north to the Philadelphia suburbs and came to us for a 360º brand experience. She needed a logo refresh, website, stationery, packaging, a conceptual direction for photography and social media, signage, and even the layout of a market stall which is now up and running at the Lancaster Farmer’s Market in Wayne, PA. V Empanadas are authentic, delicious, pockets of goodness made with love and that’s exciting what her brand feels like. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709235151997-YGZ705OFUHYDPW2VZPR6/V+Empanadas+-+Logos.jpg V EMPANADAS - Brand Identity If V Empanadas’ founder, Veronica, has a super power, it’s making people feel welcome. Born and raised in Ecuador, Veronica left Quito for the hustle and bustle of NYC, eventually settling in Charlotte, North Carolina as a newlywed. There she tapped into her Latin roots, recipes, and warm memories of what it was like growing up with grandmothers who gathered the family together with delectable meals. Veronica’s empanadas were a huge hit at neighborhood gatherings, and before long, V Empanadas was born. Veronica has since moved north to the Philadelphia suburbs and came to us for a 360º brand experience. She needed a logo refresh, website, stationery, packaging, a conceptual direction for photography and social media, signage, and even the layout of a market stall which is now up and running at the Lancaster Farmer’s Market in Wayne, PA. V Empanadas are authentic, delicious, pockets of goodness made with love and that’s exciting what her brand feels like. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1770743240648-D1FNXOEJEVJBYXHXZ0PU/V+Empanadas+Food+Truck.jpg V EMPANADAS - The Food Truck https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709237017387-28D0848DJLICSYZ839FD/V+Empanadas+-+Aprong+%2B+Hat.jpg V EMPANADAS https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709235150278-KFGPYEX1KO29ACYPK0TV/V+Empanadas+-+icon+%2B+tag+%2B+logotype.jpg V EMPANADAS https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709235172074-6O2I58K3GIT1FV73C30K/V+empanadas+biz+card+mockup.jpg V EMPANADAS - Stationery https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709235167473-ABXKMCR6ZU8OA4ILBIER/V+Empanadas+-+Social+Media+Vibe.png V EMPANADAS - PHOTOGRAPHY + SOCIAL MEDIA CREATIVE DIRECTION When presenting the concept for V Empanadas’ brand identity, we included a series of curated images to convey the creative direction of photography and social media. The images we selected were colorful and bold, and looked delicious, evoking the energy behind our client and her style of cooking. The V Empanadas brand is about having fun and connecting with others in a lively, meaningful way. The color palette is a huge component of the brand identity and should be a recognizable link across any visuals or photography. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709235175197-NKLTQUPB80A46CIKHSIS/V+Empanadas+Color+%2B+Patterns.jpg V EMPANADAS - Color Palette + Patterns https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709235165390-JVVEIAUO4HWY1297MPIE/V+Empanadas+-+Menu.jpg V EMPANADAS - PRINT Once the brand’s visual identity was finalized, we got to work on the print collateral — menus, tent cards and point-of-sale promotions. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709235151846-YKO9DTB8XH9STUKWGU5F/V+Empanadas+-+Buy+One.jpg V EMPANADAS https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709235180112-XI9MHU8NNKALDBRKC6GJ/V-Empanadas+Packaging+Mockup.jpg V EMPANADAS - Packaging https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709237687688-0SMXR67XC2PXGESXDAOM/V+Empanadas+Market+Layout.jpg V EMPANADAS - INTERIORS Even before Veronica signed the lease on her space at the Lancaster Farmer’s Market, we were busy measuring and configuring the space to make it as efficient as possible. Utilizing equipment she already owned and some she was inheriting from the last vendor, we maximized every square inch of her stall. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709238864519-6MINOIFULAJ9CCU5NLBC/V+Empanadas+Website.jpg V EMPANADAS - WEBSITE There was no need for a deep, complicated website so we created a simple landing page for V Empanadas. We’ve since updated the copy and added market and catering menu pages. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709237691838-6OB631VDFMYAPJE5S8E0/V+Empanadas+Market+Sign.jpg V EMPANADAS - Market Signage We utilized the boldest color of her palette — the Lancaster Farmer’s Market is a busy, open-air space and we wanted people to be able to see V Empanadas’ sign from every corner. http://www.dessaleaproductions.com/avalonia-land-conservancy daily 0.75 2026-02-10 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1733273379286-74YZ68GJHB3J80PO3PRS/Avalonia+Land+Conservancy+Bro+%2B+Inserts.jpg AVALONIA LAND CONSERVANCY https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1733273379286-74YZ68GJHB3J80PO3PRS/Avalonia+Land+Conservancy+Bro+%2B+Inserts.jpg AVALONIA LAND CONSERVANCY 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Trail Mix Home Page https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734043060151-NI4DJJIV8I45LCQTEKFG/Trailmix+About+page+sq.jpg WEB DESIGN - Trail Mix About Page https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734043061729-R7YB96JJAA68S16LJ6OL/Trail+Mix+Website+Contact+sq.jpg WEB DESIGN - Trail Mix Contact Page https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734099039753-2CBXUHN7V70ZO9LNIIQX/Fit+Fire+Studios+Website+Home+Page+2.jpg WEB DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503365150782-AX03DW3FJE5T8GC4CQZH/KM_Web.png WEB DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/48c32514-1fe9-4f51-ae4b-b29cf3368501/Fit+Fire+Studios+Website+Home+Page.jpg WEB DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638750763682-EDH9DKXMUDT3WYR7FL6F/DLP_Maggie-Lee-Designs-website-hp%2Bphone.jpg WEB DESIGN - Maggie Lee Designs Home Page https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638733943103-NIC8P3SK19PRMPEDJJVF/DLP_MLD-website-dropdown%2Bcd-collpgs.jpg WEB DESIGN - Maggie Lee Designs Product Page https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1638727715925-BMWGL37CTXTFLF20H475/DLP-Maggie-Lee-Designs-product-photography+2.jpg WEB DESIGN - Maggie Lee Designs Product Photography https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734108400344-PMPVJQHL1G8AZAXCRXYP/Punch+Cyber+Website+Home+Page+2.jpg WEB DESIGN https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734108400278-ZO9D35H4PNX7FAL3ZKTQ/Punch+Cyber+Website+Home+Page+1.jpg WEB DESIGN - Punch Cyber Consulting Firm https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734108401089-6BZHVCSHQ6UD8VR6C2YH/Punch+Cyber+Website+Home+Page+3.jpg WEB DESIGN https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/0ac3bc2f-c440-494b-8bec-10e6987c5bcc/Ron+Foley+Foundation+Website.jpg WEB DESIGN - Make it stand out Ron Foley Pancreatic Cancer Foundation https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1505172164186-G6QVHACSY4WM6RCT8JX4/DL_Web_Spring.png WEB DESIGN https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1505172162588-44KNO08KFEOG397XZVB6/DL_Web_Resolvetoevolve.png WEB DESIGN - Dessa Lea Jewelry & Accessories https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1505172453465-V5ZHEOL5O40SRKDJBXI0/DL_Web_SignsofSpring2.png WEB DESIGN https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/e68076ac-874d-4ddc-96d5-cb10ac45dd65/Stonington+Borough+CT+Website+Portfolio.jpg WEB DESIGN - Make it stand out Stonington Borough, Connecticut https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504811537678-4O2QWNA25HW7OFYA0O3K/DL_Bucklette_Web_Home.png WEB DESIGN https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504811537279-GII9GS5XYAF12BPPCWJH/DL_Bucklette_Web_SalesPage.png WEB DESIGN - The Bucklette Fashion Accessory https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1504895076187-LFBO65ESCJGNC6249G41/DLP_Bucklette_AboutPage.png WEB DESIGN https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/f1bd793a-34db-457c-afd9-34414edb349e/020122+Patricia+Harper+Home+Page+ipad+%2B+iphone+Mockup+rectangle.jpg WEB DESIGN https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/06935441-d3a9-4146-8e7b-fb4d20a04b22/Hungry+Palette+Website+Home+Page.jpg WEB DESIGN - Make it stand out The Hungry Palette Textile Company https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/c5fc6a88-4909-4c8f-b260-14370a522efc/The+Ships+in+the+Night+Website+Home+Page.jpg WEB DESIGN - Make it stand out The Ships in the Night Living Archive Project https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/48419708-a666-4692-bdc8-f94e4b812452/Kelsar_Home_Page+on+laptop2.jpg WEB DESIGN - Make it stand out Kelsar Physical Therapy http://www.dessaleaproductions.com/branding-landing daily 0.75 2024-12-19 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709240028613-PH36813YL315TBTFQT0P/Historic+Stonington+-+logo+buttons.jpg BRANDING - Historic Stonington https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734190335749-HAKJ861C10FDISLSRJ4E/DLP+-+Ron+Foley+Foundation+Brand+Reveal-14.jpg BRANDING - Ron Foley Foundation https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/ef256b25-590e-4834-b298-1d773387cc63/MLD+holiday+campaign+8.jpg BRANDING - Maggie Lee Designs https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/b90e7ec1-fa92-4344-a569-02797adb225b/DLP_Fitfire_branding-double.jpg BRANDING - Fit Fire Studios https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1741721195656-9LGP3MG1CRANVN14QUWF/Calm+Confetti+Monogram5.jpg BRANDING https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1709229897998-PODC25CLER9B2CKHMGQ5/V+Empanadas+-+Apron.jpg BRANDING - V Empanadas https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734190706374-FOTWXONVZRMQI1TK3QG0/Avalonia+Trails+Spring+2023+Newsletter+Mockup+sq.jpg BRANDING - Avalonia Land Conservancy https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734389292935-MF6PQPKHM28Z01LG1V9E/Bucklette+Home+Page+sq.png BRANDING - Bucklette https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734190621432-MXTTYWD5YNMNUGL4ES1Q/1+Rons+Run+Identity.png BRANDING - Ron's Run for the Roses https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734386400073-2BBHY1AA1BMWLEBAE6UM/Deans+Mill+School+Logo+on+T-shirt.jpg BRANDING - Deans Mill Elementary School https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734192263289-VR6JD7ZF4BFH2M39G7XP/2024+SBMA+Art+Walk+Graphic.jpg BRANDING - 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Cyber Security Unit https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734387173523-TO53DOKM6GN9XQDS1EQZ/Quinlan+Enterprise+T-shirt.jpg BRANDING - Quinlan Enterprise https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734389764000-6B8OU4U76TGMRYBPBAMN/Resintech+Collateral+Bro+sq.jpg BRANDING - ResinTech, Inc. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734191086521-B0T7RPKSVD46GKFYRTHK/Trail+Mix+Hoodie+sq.jpg BRANDING - Trail Mix Band https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734389161873-SVWX44WD141BP3R6LIFQ/kiss+and+makeup+logo.jpg BRANDING - Kiss & Makeup Beauty Boutique https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734190703820-KL46O7M5HG1Y7VCBPBAP/DLP_insta+-+the+vault+logo+on+window.jpg BRANDING - The Vault https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/604f1fef-2519-4e7e-aa4b-11dccbe260e0/dlp_this-is-mystic-concept+1.jpg BRANDING - This is Mystic http://www.dessaleaproductions.com/interior-design daily 0.75 2024-12-19 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/61882f7f-dbbd-4ab1-9c43-66a9ca139bec/052021+Fitzgerald+Res+-+Family+Room+1.png INTERIOR DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1508864667023-49UXV6SX9U7Z8SQ3SVYV/Dessa_Lea_Productions_Farmhouse_Living_Room_W.jpg INTERIOR DESIGN - Farmhouse https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1734552082915-5K2I093QDT6GEQGD44GP/Salon+31+RG4_0088.jpg INTERIOR DESIGN - Salon 31 Update https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1503426315640-5WY7DUV5L31TDJJ5TIKX/S31_Bath.png INTERIOR DESIGN - Salon 31 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/1477485760572-HNBVYETXT7CJL26S1WKS/Arden_Exterior.png INTERIOR DESIGN - Treehouse http://www.dessaleaproductions.com/grants daily 0.75 2026-01-19 https://images.squarespace-cdn.com/content/v1/57f4511d725e25e4b380f7fe/0c481358-ad19-4888-84b0-cbbeb60b0a05/CT-Logo-Horiz-RGB.png GRANTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.dessaleaproductions.com/stonington-borough-2lx3j daily 0.75 2024-12-11 http://www.dessaleaproductions.com/stonington-borough-2lx3j/ua7cxj0va4k7rh4zqlnxtom6kkz44q-peh29 monthly 0.5 2024-12-11 http://www.dessaleaproductions.com/stonington-borough-jtst3 daily 0.75 2024-12-11 http://www.dessaleaproductions.com/stonington-borough-jtst3/dlf1a4oam4x982tw441sngcl5eiyt2-t9hss monthly 0.5 2024-12-11