DLP is led by Sandra Alexander, a fractional creative director who combines strategy and creativity with a hands-on approach to build distinctive brands and meaningful experiences.

I AM YOUR CREATIVE TEAM

One strategic thinker, overseeing every touchpoint

When businesses outsource creative services to multiple agencies, freelancers, and specialists, brand consistency can suffer, communication becomes complicated, and managing creative assets becomes a job in itself.

With expertise spanning branding, graphic design, web design, photography, marketing and interior environmental design, I offer the perspective of a strategist, the eye of a designer, and the skills to bring it all together.

From big-picture planning to the smallest details, I connect ALL the dots.

One creative partner.
One cohesive vision.
Less complexity, better results.

  • Defining what makes your brand distinctive and bringing it to life through a cohesive visual and verbal identity.

    Discovery + Brand Audits
    Brand Strategy + Positioning
    Brand + Product Naming
    Brand + Product Positioning
    Audience + Competitive Analysis
    Brand Messaging + Voice
    Creative Direction + Art Direction
    Logo Design + Visual Identity Systems
    Brand Guidelines + Asset Libraries
    Stationery + Business Collateral
    Print + Editorial Design
    Packaging + Product Presentation
    Point-of-Sale + Retail Graphics
    Brand Photography + Image Direction

  • Thoughtful digital experiences that connect your brand with your audience and turn interest into action.

    Website Strategy + Planning
    Site Architecture + User Experience
    Website Design + Development
    Responsive + Mobile Design
    E-Commerce + Online Stores
    Website Copywriting + Content Development
    Search Engine Optimization (SEO)
    Conversion Strategy + Calls to Action
    Lead Generation + Email Capture
    Integrations + Digital Tools
    Analytics + Performance Tracking
    Website Refreshes + Ongoing Support

  • Connecting strategy, storytelling and creative execution to build awareness, deepen engagement and drive results.

    Marketing Strategy + Planning
    Campaign Strategy + Creative Direction
    Content Strategy + Editorial Planning
    Copywriting + Brand Storytelling
    Social Media Strategy + Content
    Social Media Graphics + Templates
    Email Marketing + Campaign Design
    Email Templates + Automation
    Digital + Print Advertising
    Photography + Visual Content
    Event Planning + Promotion
    Public Relations + Press Materials
    Fundraising + Nonprofit Campaigns
    Promotional Materials + Merchandise
    Marketing Analytics + Reporting
    Ongoing Creative Direction + Marketing Support

  • Extending your brand into physical spaces through thoughtful design, functional planning and memorable experiences.

    Interior Design + Creative Direction
    Space Planning + Layout Development
    Concept Development + Mood Boards
    Materials, Finishes + Color Palettes
    Furniture, Fixtures + Lighting Selection
    Millwork + Built-In Concepts
    Retail + Hospitality Environments
    Branded Interiors + Customer Experience
    Environmental Graphics + Signage
    Wayfinding + Navigation Systems
    Displays + Visual Merchandising
    Exhibition + Event Environments
    Design Drawings + 3D Visualization
    Design Coordination + Implementation Support

THE POTENTIAL FOR PARTNERSHIP

Every business has different needs, challenges, and ambitions. Whether you're looking for a fresh perspective, building something from the ground up, or ready to take your business to the next level, there's more than one way we can work together.

| 05. Recurring Partnership

Creative + Marketing Partnership

Your Creative Department, Without the Overhead
For businesses that need ongoing creative support but aren't ready to hire an in-house team. From campaign planning and marketing content to design, website updates, and creative oversight, I become an extension of your business—keeping your brand consistent, your marketing moving, and your ideas coming to life.

Monthly retainer

| 04. Customer Experience + Growth

THE CUSTOMER EXPERIENCE

More Connection, Better Business
Your brand is more than what you say or how you look. It's every interaction a customer has with your business. Together, we'll take a closer look at your audience, competitors, marketing channels, and customer journey to uncover missed opportunities, remove obstacles, and identify smarter ways to attract, engage, and retain customers.

The result? A practical, prioritized roadmap designed to improve the customer experience, strengthen loyalty, and support sustainable growth.

Project-based, flat fee

| 06. Digital Presence

WEBSITE REFRESH + CARE

Building a Website is Just the Beginning
Websites need to evolve alongside the businesses they represent and stay up-to-date in an ever-changing technological landscape. From content updates and visual refinements to foundational SEO, performance reviews, and ongoing improvements, I help keep your digital presence polished, relevant, and working for you.

Project-based fee or monthly retainer

| 07. Campaigns + Special Projects

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One Big Idea, Executed Beautifully
Not every project requires a complete brand overhaul. For launches, seasonal promotions, fundraising campaigns, events, and special initiatives, I bring strategy, creative direction, and design together to create a cohesive campaign that captures attention and inspires action.

Project-based fee or monthly retainer

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Get Started 
| 01. Strategic Leadership

CONSULTING CREATIVE DIRECTOR

Big-Picture Thinking On Your Terms
Sometimes all you need is a fresh perspective and experienced creative leadership. For businesses with an existing team or resources to implement, I provide strategic direction, creative oversight, and an objective point of view to help you see opportunities, solve challenges, and move forward with confidence.

Engagements are flexible, from a single brainstorming session or brand audit to ongoing strategic guidance.

Hourly consulting or short-term retainer

| 03. A 360º Brand Experience

Brand VISION + Launch

The Whole Kit and Kaboodle
For new ventures, ambitious transformations, or businesses ready for a complete reinvention. From the first big idea to the finishing details, we'll create a distinctive, cohesive brand experience that connects your strategy, identity, digital presence, marketing, and physical spaces.

One creative vision, thoughtfully developed and brought to life across every touchpoint.

Project-based fee or monthly retainer

| 04. Focused Creative Development

BRAND REFRESH + REFINEMENT

A Little Evolution With A Lot of Impact
Not every business needs to start from scratch. Sometimes a brand just needs fresh eyes, sharper messaging, or a more polished presence. We'll identify what's working, what isn't, and where thoughtful improvements can make the biggest difference.

A focused, strategic approach to strengthening your brand without reinventing the wheel.

Project-based, flat fee

THE POTENTIAL FOR PARTNERSHIP

Every business has different needs, challenges, and ambitions. Whether you're looking for a fresh perspective, building something from the ground up, or ready to take your business to the next level, there's more than one way we can work together.

| 02. Recurring Partnership

Creative + Marketing Partnership

Your Creative Department, Without the Overhead
For businesses that need ongoing creative support but aren't ready to hire an in-house team. From campaign planning and marketing content to design, website updates, and creative oversight, I become an extension of your business—keeping your brand consistent, your marketing moving, and your ideas coming to life.

Monthly retainer