Naming + Brand Identity
After months of trying to figure out a name for her studio, Alexander's client came to her with the challenge. In three days, she had the name: Fit Fire Studios. Alexander then created the logo and stationery. In addition to the color palette and furniture selection, Alexander designed the entry with a custom reception desk, accents for the Studio doors, a 6’ wide kitchen, and a storage system that ran the length of the hallway.